The instagram shopping experience

By Sharene Lee On December 22, 2014

Have you heard of Instagram shopping? If you were born before 1985, chances are you’ve probably never heard of it. Instagram shopping is a phenomenon that’s taking the world of under 30s by storm. And this is particularly so in the developing world, a huge hit in the UAE, Saudi Arabia and the Gulf states. But isn’t Instagram a photo-sharing app? (Yes.) Did they pivot to become an mCommerce app? (No.) Instagram is a social network based on photo-sharing. They don’t offer an mCommerce platform. So what exactly is Instagram shopping?

The instagram shopping experience



Answer: The Web 3.0 Experience
Mobile-first, mobile-only

First off, Instagram shopping is mobile-first and mobile-only. If you don’t know the difference between mCommerce and eCommerce, then you should read this. Instead of going shopping, shopping goes with you. A mobile-first, mobile-only platform means that users are always online. Unlike the computer, you don’t really log-out of anything on a smartphone. This means that users of a mobile-only platform are always connected; this is what makes mobile social interaction so engaging. It’s always on. Visually-pleasing Users today EXPECT a visually-pleasing experience. Instagram shopping is a visually-pleasing experience. As opposed to traditional eCommerce photographs that showcase products functionally (think,, etc), Instagram product photos are whimsical, exotic, glamourous (think magazine photo shoot). Instagram product photos (not all, but the good ones) are content themselves, not a means to an end. On the other hand, traditional eCommerce product photos are a means to get buyers to click “add to shopping cart”. Instagram shopping is true “online window shopping”, because browsing Instagram product photos is enjoyable in and of itself.

Insta-Sales: Using Instagram for Personal Shopping
Vidéo by ABC News


Entrepreneurs and major fashion brands are turning to the photo-sharing social tool to promote items for sale.

The Melltoo app experience…


Melltoo is a social network for buyers and sellers that revolutionizes the way classifieds has been done. Forget directory listings like Craigslist or Dubizzle and experience classifieds socially. Buy and sell in a community of trust, where you can see a buyer’s profile, listings, and reviews. Keep your information private and communicate with buyers and sellers via built-in chat. Search for items by keyword and #hashtag or browse by category. Declutter your old things and make some cash on the go. Melltoo is mobile classifieds done right. Available for iPhones and Androids