Fashion in Dubai: Kuwaiti-Based Seham Studio

Over the past couple of years, social media platforms have become a popular hub for talented new designers, who are looking to make a name for themselves in the UAE and Gulf fashion world. As a mobile marketplace that thrives on creativity, Melltoo is very passionate about promoting the local fashion scene and new trending designers . In addition to supporting new talent, we also want our talented readers to learn how fashion designers in the region are selling, marketing and dealing with all the logistical issues (such as payment and shipment) that the Melltoo app was created to solve! 


1) Tell us a little about your brand.

Seham Studio is a Kuwait-based brand and the brainchild of four focused, passionate and hands-on sisters with a single focus: to deliver trendy, budget-friendly, über cool, and fun kids kaftans, all while making sure they’re having some fun doing it. The fabrics used in their designs are sourced from Kuwait, Europe, and USA.

2) How would you describe you style?3fa1ce2bf35fcd8073f3b260d2c1e388

Our style is colorful, fun, and full of life. Most of the creations presented during our debut collection are good enough for both Ramadan and the entire summer. The separates can easily be paired with other wardrobe-staples a nd all of the designs are accessorized with either a necklace, a brooch, or cute motifs.

3) What is your newest collection based on?

Summer fun!

4) Inspiration behind the collection?

Our Ramadan collection was inspired by a trip down memory lane. taking our cues from our favorite childhood dresses and mixing them up with traditional details from the Gulf region’s heritage. We found that to be very inspiring and everything came together pretty quickly.

5) What are you working on right now?

We are currently sketching and brainstorming new designs for our next year’s collection.

6) What are your thoughts on pre-loved fashion?5ca792b6ec2808a0a09f75292c644095

We embrace it fully if the items are in mint condition and considered to be vintage.

7) Who would you like to see wearing Seham Studio?

Kids who love colors.

8) What can we expect to see in the near future?

Kids kaftans and matching “mommy” kaftans.


Like what you see? Keep up with Melltoo by visiting our website, liking our Facebook page and following us on Twitter and Instagram (@helpmesellUAE), so you can learn just how easy buying and selling in the UAE can be!