You sell, they live a better life. Melltoo offers an efficient way to donate to UAE registered charities through its classifieds marketplace

You sell, they win. You’re an Impacter.

We’ve created a new feature called “Impacter” in response to the feedback of sellers in the UAE. Sellers can now resell their items on our platform for a cause. When they #Resell4aCause, people in-need “win.”

We’ve partnered with charities, such as the UAE Red Crescent and Salma Aid, that are licensed to collect donations in the UAE. We will add new causes along the way in an effort to increase our and your impact on society

How it works?

Our goal has always been and still is helping people buy-sell easy on our no-meetup classifieds platform.

1, Sellers choose to add an “Impacter” badge to their listings in the feed.

(Seller uploads item for sale)

  1. Seller chooses registered charity to whom they donate their sale proceeds (In part or full)
  2. Organization receives money and seller receive “Impacter credit” in-app

NB: The donation amount is equal to the cash amount that the seller would usually receive (The amount the seller would usually receive will now go to charity of choice instead.)

Frequently Asked Questions

Listings on the app

  1. How do buyers know which items are for “impacter” (being sold for a cause) and which are “regular” Melltoo listings?

All listings for “impacter” have a footprint icon  on them. The beneficiary cause is also indicated in the item details screen.

  1. Can I choose which listings I want to #Resell4aCause?

Yes! Before you submit a new listing for sale on the app, you will get the chance to select whether sale proceeds go entirely to you or if you want to donate sale proceeds to a cause of your choice.

  1. Can I change Impacter status after someone buys my item? In other words can I change my mind about donating sale proceeds after the sale has taken place?

No, you may not. All impacter listings become definitive when a buyer places an order for that particular listing. This means you will not be able to change the impacter status.

Transactions

  1. What are the different payment methods on Melltoo (and Melltoo Impacter)?

You can pay for items you see on the Melltoo app with your Melltoo wallet. You will either pay with cash on delivery once the item is shipped to your address or a debit/credit card. You can use free credit from Melltoo as well for up a 50% discount on any item (300AED max per transaction).

  1. How do I donate money?

You can’t donate cash directly. If you wish to do so, please contact the charities directly. What Impacter does is transform your stuff into cash for a cause. After successfully selling your item, your newly available cash sale money will be transferred to the charity account you preselected.

  1. Can an “impacter” transaction get cancelled by admin?

Unfortunately, yes. “Impacter” transactions are regular transactions on Melltoo. They’re subject to monitoring by our SAFE team and they may be cancelled if the either the buyer or the seller end the transaction before completion.

Melltoo Wallet

  1. Where can I see how much I’ve sold for a cause?

You can check all your sales, both normal and Impacter sales, through your user profile.

Returns

  1. Do return fees apply to sales of “impacter” sales?

All return rules apply to impacter transactions. In the event of a return, depending on the reasons, either buyers or sellers will incur a return fee if applicable.

  1. How do I track my return shipment?

Depending on the company that is delivering your item (you’ll receive order details confirmation once the shipment is booked).

Special features

  1. What is Impacter credit?

Every time you successfully sell a new item that is marked for “impacter”, you receive impacter credit. In the near future, Impacter credit can be redeemed for freebies provided by our partners.

  1. Will I be recognized for donating money through Impacter?

Every 4 months, we will publish a report on all donations made through the Melltoo app and the recipient charities. Melltoo usernames will be published along with the corresponding amounts contributed.

  1. Can I make anonymous donations?

If users choose to remain anonymous, we will not share their personal details, we will share however their Melltoo username, as it appears on the app, in our quarterly reports (publicly available).

  1. Is my item safe during shipment?

Melltoo’s Pay&Ship guarantees that once goods are shipped through us, they will get to the customer and the seller will be paid. As long as items are properly packaged, any damaged incurred during shipping will be covered by the couriers.

Registered partner charities

All of Melltoo Impacter partners are registered charities in the UAE. Melltoo has a government-issued license through each partner to collect funds on their behalf in the UAE.

Please click here for an updated list of our partner registered charities.

Emirates Red Crescent

Emirates Red Crescent is the local UAE branch of The International Federation of Red Cross and Red Crescent Societies (IFRC). They fund medical and disaster relief missions in the UAE and around the world.

Salma Aid

Salma Aid is a local UAE, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai. Salma funds food relief efforts for refugees and misplaced populations in distress areas.

World Wildlife Fund

WWF is a worldwide non-profit organization present in several countries around the world. The organization working in the field of the wilderness preservation, and the reduction of human impact on the environment.

Melltoo Nominated To World Summit Awards In Vienna For For Most Innovative Digital Solution in Government and Citizen Engagement in UAE

Melltoo Marketplace will be present at the World Summit Awards in Vienna in March in 2018 to unveil our newest product feature to date: Melltoo (Social) Impacter.

The World Summit Wards reunites global businesses from the world over who are leaders in their own fields in several categories such as government and citizen engagement (Melltoo is nominated for this category), green energy, commerce, culture and a myriad of other specializations. Find out more here.

Melltoo will join the ranks of regional and world-famous products such as Angry Birds and Anghami. We look forward to effectively transform community e-commerce for social good in the UAE.

Melltoo Social Impacter is a new feature embedded into the Melltoo app that allows Mellsters to buy and sell for a cause. Like we did with online secondhand commerce, our job is to reduce friction for both donors and charities. We transform in-kind contributions to cash that is easily, cheaply and transparently transferred to charities in the UAE of the seller’s choice. In the process, we unlock the value of “stuff” that sits in drawers and storage rooms across the country, simultaneously combatting overproduction while giving back to social causes.

The idea and passion behind Melltoo impacter stems from our business and our team’s core beliefs in the values of efficiency through an A-Z e-commerce approach to classifieds sales and sustainability through conscionable consumerism. Every day, Melltoo users decide to sell their secondhand items instead of disposing them into increasing unmanageable landfills.

For more information about Melltoo impacter, sign up for our blog newsletter and social media (Facebook, Twitter and LinkedIn).

Building a Non-Stop Machine: How Melltoo, The No-Meetup Classifieds, Built A Location-Independent Business

At Melltoo, we work as a distributed team. It was not the plan, but we started out this way and kept growing from a team of 2 to 25. And in this time, we have not felt like we are disadvantaged, in fact, we have executed and grown much more rapidly then our peers.

We are not a team by virtue of sharing office space, but rather by a strong belief in our mission and by working toward common goals. For many of us, Melltoo is a unique opportunity to work within a rapidly growing market while not physically being in Dubai. It is also a great way to make an impact from wherever we are in the world, by contributing to the sharing economy and helping make resale and resuse part of the product lifecycle and in turn build a more sustainable future. Every single of one us finds meaning in our work.

Most people don’t fully understand what working remotely is about. Great ideas don’t always happen in closed spaces. We live in a world with excellent communication technologies (slack, hangouts, appear.in, jit.si Meet, etc.). Idea generation takes place when there is communication, it really doesn’t matter if it’s spoken, written, in person or asynchronous.

Achieving work-life balance in the 21st century

After all, working from the same place every day can be really depressing. With Melltoo, I have had the opportunity to travel to several destinations around the globe while launching major feature updates, such Melltoo Pay&Ship in October 2015. I still remember this experience as one of the most fulfilling work-personal experiences in the past three years. Perhaps, it is the change of routine that helps me schedule both work and “me” time evenly. One thing for certain, I did not feel overwhelmed by either work or travel, as compared to other times where I woke up every day and did the same exact thing over and over. Being able to work-travel also opened my eyes to new things and experiences that I’ve been able to import into my work.

When given the chance, many office employees welcome the option to work remotely. There is even a new “workation” trend, where you are able to fulfill your passions outside of work, while still successfully fulfill your job duties without being limited by physical space. These trends along with digital nomadism is responsible for a new work philosophy among Millennial workers and Gen X-ers. Southeast Asia and cheaper European and Latin American cities are filled with transient digital nomads who hop from city to city looking to feed both their soul and portfolios.

Parents also prefer working at home when available to them. Santosh Binwal, Melltoo’s quality assurance manager, works from home due to family reasons.

“I needed to work from home due to some family conditions. Melltoo gives me this chance. There is no hard timing and pressure. All members in our team are like family. Everybody helps one another. Top management are transparent with all team members and everyone knows what is going on. No hidden things,” Santosh wrote me when asked to contribute to this article.

For the uninitiated, here are three myths about the nature of distributed teams that need debunking.

Myth #3: Working remotely is freelancing

Working remotely is not akin to freelancing. We’re bound by KPI’s, tasks and objectives. Our commitment to the company is very real. In fact, everyone on our team, except several new hires, have been with us for at least a year. It’s all about organization and setting clear, achievable goals. Working remotely does not negate the development of company culture. In fact, I would argue that working remotely has shaped our company culture into one that emphasizes results and execution over office politics.

Many of our customer service agents have been working remotely with Melltoo for over a year. In fact, many are polyvalent and perform several tasks within our broad CS-Operations team. They have witnessed many changes to our processes from the way we verify and book orders to how we treat claims and cancellations.

Timing is especially crucial for a company like ours which prides itself for great customer experience we offer to our users. We schedule our working hours within peak hours of customer interactions. Typically these peak hours fall within people’s resting schedules. Our team is experienced enough to anticipate peak days and hours before they occur in synch with our marketing campaigns schedule.

Our CS team has been through different growth stages. They helped shape CS processes and performances in the past year resulting in a decrease in our CS reply time from hours to 10 minute per query. Everyone continues to learn on the job while also supporting themselves in a handful of small cities in Egypt plagued with a higher-than-average unemployment rate. Fortunately, our team’s professionalism and fondness for team work has kept them in their jobs year after year.

Myth #2: Working remotely is isolating

While this may be true at times, it is still preferable to working in an open office which tends to be awfully distracting with chatty coworkers, background noise, and office politics. According to a Harvard Business Review Research on work satisfaction in open-floor work spaces, the results are not great. The main complaints are noise, lack of cleanliness and constant interruption. In fact, the study reports a loss of 86 minutes per workday due to distractions.

From my own experience, as customer experience manager and content writer, I am able to focus better with a silent background while being the only person in the room. I do my work first and then I schedule calls and meetings around it. Hours of optimal productivity also differ from person to person. Allowing people to work asynchronously improves productivity while increasing job satisfaction. So, while working remotely can sometimes be lonely, it actually helps getting the job done, especially in creative tasks that require a lot of concentration, like coding or writing.

At Melltoo, we recognize the need for social interaction. It is something we constantly work towards.

Rahul Choudhary, our technical manager, recently moved to Melbourne, Australia. Just like the rest of the members of our team, he is not restricted by location to do his job. He fashioned his own communication style with his team of 10 people.

“One of my most important roles is to communicate with the tech team and get things done. I usually talk with the team on phone or skype. Text chat is only used to keep records. So, if there is something that needs to be present as reference, then I put it on Slack or email. Voice call makes it easier for everyone to explain & to understand,” he wrote to me on Slack.

Slack is our favorite channel of communication.

Myth #3: Working remotely decreases productivity

Wrong. As I mentioned above, working alone has the benefit of reducing distractions and boosting productivity.

In addition, work productivity is measured by motivation, not location. Remote workers are by default a motivated bunch of self-starters; you won’t survive very long in the remote work environment if you aren’t. There is no one to tell you when to start work and no one to prevent you from stopping. Without self-motivation, you won’t get anything done, which is a one-way ticket out of the job.

In my opinion , there is nothing more exhilarating than taking the lead and achieving the goals you set out for yourself.

Santosh has worked on multiple app iterations including major feature updates and changes. He relishes increased responsibility.

“I am motivated by taking responsibility. In Melltoo, there is a high responsibility on me that the application should be Bug Free and Users can use it without any hassle. One more thing, it gives me a sense of accomplishment and I am proud to say ‘I am working for Melltoo,'” he wrote me when asked about routine and execution in the job.

We, at Melltoo, have worked remotely since day 1 and we’ve been thriving and growing for the last three years. We don’t clock in, we don’t clock out, we travel, we work. In this time, we’ve served hundreds of thousands of buyers and sellers, raised several rounds of funding and continue to grow the business while working cohesively as a team from many places around the world. We haven’t missed a beat.

It has been a routine of mine to experiment with new automation processes along with our operations QA manager, Hesham Mustafa, often at the wee hours of the morning. We’re both night owls and I prefer test sending messages to users outside of rush hours to see what works best. We never found the need to sit together at one place at one time, we just communicated constantly as we worked together on developing a rationale and method of automation.

Hesham, who is a chemistry graduate, took a liking and commitment to learning and customizing codes and API’s from our tech team to fit the needs of our operations team.

No one on the team is really second-guessing their experience at Melltoo. He wrote:

“Everything I do now I have learned on the job, which was made possible because I could choose where and when to work and didn’t have to waste my time and energy going to and back from a certain work place. In addition to that, I was given the space to innovate and apply my ideas which was a huge motivation to do even more. I’ve thought of it as a hobby that I enjoy more than a job that I would have to do just to get paid,” he writes.

In just a few months, we managed to automate a large chunk of our operations at Melltoo. We have about 10+ people who collaborate daily on operations, from the product development team, CS team, Operations and QA. We’re not bound by strict schedule but rather the simple logic to serve our customers in the ways and in the hours they need us the most.

Ramadan 2017: Melltoo No-Meetup Classifieds Supports HH Sheikh Ben Zayed’s Year of Giving

“The UAE’s President His Highness Sheikh Khalifa bin Zayed Al Nahyan has declared 2017 as the Year of Giving.

‘Giving’ is a value we cherish and saw personified in the UAE’s Founding Father Sheikh Zayed. We continue to see this philanthropic legacy embodied by his sons and ingrained in the DNA of our society. Through my humble experience, I believe giving is not limited to monetary donations. Rather, “giving” is defined by the differences we make: the differences in someone’s life, in a society, or in a nation. Sheikh Zayed’s legacy is not measured in the generous donations he made to the less fortunate only, but in the impact he has had on our lives and our country forever. This is our goal for the Year of Giving – to make a difference in the lives of those we care for, and in ourselves.”  –Mohammed bin Rashid Al Maktoum

Melltoo Marketplace embraces the vision of our national leaders and looks forward to Ramadan 2017 as an opportunity to start making an impact on society.

We invite you to join us in giving back and helping those those among us in need.

Here is how YOU can help:

  • List your pre-owned items to sell. Make the world a more sustainable place by re-selling your stuff.
  • We will sell your stuff for you. We will promote your items to buyers, pick up and deliver your items as well as transfer your money to you.
  • Make a difference in someone’s life. Melltoo will donate 1% of all sales proceeds during Ramadan 2017 to provide food for the needy with the help of Emirates Red Crescent.

Remember, every action, no matter how small, counts. Start selling now.

Download our app and list your items immediately via melltoo.me/downloadapp (this link will take to your phone’s app store).

As with every year, we will glad to have our buyers continuously shop on our app to save money while reducing the need to produce more and increase waste. During the entire month of Ramadan, earn free credit daily (up to AED 500) with us and buy preloved electronics, fashion, and more for you and your family.

How it works:

  • Answer our daily trivia questions in-app. Learn more about Ramadan, charity, and culture in the UAE
  • Earn credit for correct answers. The answer to each trivia question is a promocode that earns you credit to spend.
  • Spend your credit when you want. Accumulate credit and spend it when you want to purchase pre owned electronics, fashion, and home items (Terms and Conditions apply).

You can only play this guessing game and use the promo codes on the mobile applications.

Start earning credit now: melltoo.me/downloadapp (download the app and create an account)

Remember, every time you buy something, 1% of the sales proceeds will be donated to Emirates Red Crescent.

Help us give back to society. Join us and together we will make a difference.

If you want to read about Melltoo’s vision and plan to contribute to the UAE’s sustainability efforts and goal to reduce waste, read our latest blog post: Melltoo Manifesto, Vision and Values.

 

Melltoo Commits to Sustainability As Driving Force Behind Its Business

Not so long ago, we published our manifesto to our users, readers and the startup community. It has taken us three years to figure out how to communicate the vision and passion that have been the driving force behind our business and work culture.

Aa a peer2peer classifieds business, we have empowered thousands of individuals in the UAE to sell among one another, reuse, resell, make some money, save some money and conserve our planet’s resources.

Mellsters love a good deal and love to make some money off their old stuff. However, that’s not the only reason they buy and sell secondhand, they do it because they want to conserve our only planet. Every effort in extending the life cycle of a product contributes to extending the life cycle of our planet.

The unheard story of cotton

Sustainability is often an abstract notion for many people, but what is really? It is the notion that we ought to preserve the resources on earth and in our words “strike a balance” between the need or the urge to consume and its consequences on the planet.

Let’s take cotton, a major component in clothing and apparel. Fast fashion trends in recent years have accelerated the consumption of clothing as people continuously add to their wardrobes in an effort to keep up. While consumption is good for the economy, it comes at a cost.

Cotton products exhaust our water resources. Water is long thought of as a renewable resource, but with decades of droughts in different parts of the world, this no longer seems to be true. Add to this the effect of industrial polution and it’s no longer clear how renewable our water really is. Additionally, many security organizations now say that water has become a major security concern. Therefore, water (or lack of thereof) are potential sources of conflicts in the near future (think of the Nile dam tension in Eastern Africa).

Twenty thousand liters are spent to produce 1kg of cotton ergo one t-shirt. If 20,000 displaced refugees had a liter of water every time we produce a new t-shirt, the world would be a better place today. We would be able to save lives instead of producing more t-shirts that will eventually end in garbage bins and landfills.

Questionable labor conditions

Market forces ensure that basic cotton t-shirts do not sell for more than 5 dollars a piece. A major department store would typically pay between 1 to 2 dollars to a factory in Bangladesh for a T-shirt. The 2 dollars would be spread between overhead and labor costs. The Bangladeshi factory worker typically receive cents for their labor.

Mass production and the economics of  t-shirts encourage wage stagnation in manufacturing countries. These laws and regulations are often proctored and protected by the government in many countries. We do not want to be part of the problem.

Waste management

Waste management is a significant financial and environmental problem in many countries. UAE is not an exception. While the UAE recycles only 25% of its waste, we should aim higher.

eWaste

Electronics have become a major source of waste with new editions of different devices released every year. Technology changes rapidly and things become obsolete in a matter of months. In the age of the new normal, people prefer to pay up the price difference for a new device rather than get stuck with an old design. TV’s, mobile devices, PC’s all need to be recycled.

eWaste is an ever-growing problem because electronic products consist many non-renewable resources, the most important being metals. Once extracted from the earth, metal doesn’t grow back. In addition, if not properly handled, eWaste is toxic and pollutes, affecting communities in developing nations such as India and China where waste from developed nations are often exported.

What’s being done?

The UAE is making it easier to recycle e-waste. Thanks to an assisted UN project and an investment of about US$200 million, the UAE plans to install 8 recycling centers for e-waste across the nation. E-waste management is not just a tedious duty to save the environment but rather a profitable economic opportunity since metals can be extracted from discarded electronics, then reused and resold instead of newly mined.

The region is also coming together with a colossal investment in Masdar city and waste management companies such as Ecyclex. Masdar City’s annual Abu Dhabi Sustainability Week bring world leaders and businesses around sustainability. Splash, one of the region’s major department stores, is leading the initiative and collecting used items for reuse at their stores.

What can you do?

Reduce. Reuse. Recycle. These are the 3 R’s of the environment. Let’s add one more, Resell.

Reduce consumption where possible and don’t buy things you don’t need. This will help your pocket as well. Another way to reduce consumption is to buy used or secondhand. If you have to buy something, make the responsible choice and buy secondhand where possible. Certain products like furniture are often discarded before their time. A family that is leaving Dubai generally doesn’t have the luxury of taking their furniture with them and storage is too costly.

Resell and reuse. Reusing something extends a product’s lifecycle and reduces the need to produce a replacement unit, thereby preserving the earth’s resources. Reselling stuff also aids the class of economic participants who cannot to afford to buy certain products new. Giving them access to high quality products at lower prices reduces the production of cheaper alternatives that get trashed far more quickly due to poor quality.

Finally, recycle. Many of the resources we need are trapped in products that are simply buried in landfills because they weren’t recycled. There are recycling bins all over the UAE, do your part.

Join the movement. Anything you do helps. A small group of environmentalists doing everything is not going to make a difference. We need everyone to do just one small thing and THAT will make a huge difference. Going green is not about doing everything, it’s about doing something. Help us make our planet and our economy more durable and more sustainable. Resell and reuse and make an impact on the planet today.

Why We Built A No-Meetup Classifieds In the Dubizzle Era

When we first launched Melltoo in 2014, we saw ourselves as classifieds on mobile. Everything was moving to mobile, except classifieds. Online classifieds were still just electronic notice boards. We saw the opportunity to bring classifieds into the post-smartphone era and to take advantage of hardware capabilities like geolocalization, instant messaging, and push notifications. The rise of social networks also brought about a paradigm-shift, every product became social, so why not social classifieds?

To be clear, we didn’t pick classifieds from a long list of industries needing disruption after, classifieds has always been in the blood of the founders. Morrad Irsane, co-founder and CEO of Melltoo grew up around buying and selling second-hand. While raising a family of 13 children in France, Morrad’s mother regularly re-used clothes and hand-me-downs were standard. During their annual summer break in Algeria, she had a thriving side business reselling clothing she collected from France.When Morrad invested his savings to launch Melltoo in 2014, he was reviving an old family tradition. Morrad envisioned a mobile app he could take with him anywhere, with a built-in chat so he would never miss a deal.

Finding ourselves

As with all first-time founders, we thought that we would build it and they would come. Launch an app and everyone would use it. We were wrong.

While we grew in our first year, it was a struggle. We had to get creative. We experimented with many different user acquisition models, content marketing, social media, app store optimization, SEO, spamming, even offline events. Name it, we’ve probably done it. In fact, our downloads were healthy with over 500 new users daily with almost no marketing spend.

But, there was no WOW moment. Users came, they tried, they left. Meh. “The app is cool, but…”

While our first iteration was not a huge success, it gave us plenty of opportunity to talk to our users and this is what we discovered.

User Objection 1: “I would like to use your app, but I don’t have anything to sell.”

When someone says this, it isn’t because he doesn’t have something to sell, it’s because he doesn’t want to sell his stuff. Search a bit more and you’ll discover that what he’s really saying is: “I don’t need the money so I don’t want the hassle of selling my stuff.” Yes, selling via traditional classifieds is a hassle. In some cases, it’s downright torture. The main problem is meetups. List something for sale, get a bunch of phone calls from strangers at all times of the day and night, get lowball offers and then take time out to meet with multiple buyers before one finally buys (or not). If you don’t need to, why would you?

User Objection 2: “I don’t trust buying second hand, there are too many scammers.”

Web classifieds are no-man’s land. Anything goes. List something for sale and get an offer from the wife of the ex-president of some unknown country on a continent halfway around the world. People ask you to ship them stuff cash on delivery. You get spammed. Who do you trust, who can you trust?

User Objection 3: “Your app is cool, but nobody is talking to me to buy my stuff.”

Lesson 1: Peruse the startup literature and it is littered with the idea that founders must be “obsessed with the product.” There is no doubt that a great product is important, but a great product that nobody uses is still a flop. It is much more useful to be obsessed with the customer.

Lesson 2: 2-sided marketplaces are among the most difficult businesses to build. You need buyers and sellers, but buyers don’t go where there are no sellers and sellers won’t go where there are no buyers. What do you do?

Armed with this knowledge, we began to realize that classifieds didn’t simply need to be moved from web to mobile and the problem wasn’t one of technology and UI/UX. The problem was that classifieds was broken. People have stopped trusting classifieds and hate the hassle involved. They use it only when necessary, which meant when selling a used car or home and large items that needed to be disposed of, such as furniture. Anything less was simply not worth it. And just like that, we saw an opportunity to re-imagine classifieds, no-meetup classifieds.