Share Melltoo Ads On Instagram And Win A Valuable Eid Gift!

Eid Mubarak!

Winning on Melltoo doesn’t end yet. Share an item you’d like to win from Melltoo to your instagram account, tag @melltoo and your friends to enter our Eid competition. Terms and conditions apply.

As always, we’re happy to reward our existing users and invite new users to enjoy the Melltoo experience of convenient and conscionable shopping on a peer-to-peer classifieds platform.

Our Eid campaign focuses on brand awareness and utilizing social traffic to acquire new users on the app.

#Share2Win Eid Campaign

Steps

  1. Share the preowned item that you wish to win from Melltoo to Instagram
  2. Tag @melltoo and at least 3 of your friends
  3. Mention your Melltoo user ID in comments

Terms and condition

  • Share the preowned item that you wish to win from Melltoo to Instagram
  • Tag @melltoo and at least 3 of your friends
  • Only registered* Melltoo users are eligible 

Attention!

  • Your instagram account must be opened during the competition
  • Maximum item price is AED 500 (If above, you can pay the rest. You can also use your free credit to pay the difference)
  • You can’t wish your own item or item of your family members
  • Competition ends on July 1, 2017 at 12.00. Winner will be chosen randomly and announced on July 2, 2017
  • If item has been sold by the time competition ends, winner can select another item with same price or less
  • The prize is non-transferable and can not be exchanged for cash

* A registered Melltoo user is a user who has verified address, email address and phone number

The instagram shopping experience

By Sharene Lee On December 22, 2014

 
Have you heard of Instagram shopping? If you were born before 1985, chances are you’ve probably never heard of it. Instagram shopping is a phenomenon that’s taking the world of under 30s by storm. And this is particularly so in the developing world, a huge hit in the UAE, Saudi Arabia and the Gulf states. But isn’t Instagram a photo-sharing app? (Yes.) Did they pivot to become an mCommerce app? (No.) Instagram is a social network based on photo-sharing. They don’t offer an mCommerce platform. So what exactly is Instagram shopping?
 

The instagram shopping experience

 
 

 
instagram_product_photo-300x197

Answer: The Web 3.0 Experience
Mobile-first, mobile-only

 
First off, Instagram shopping is mobile-first and mobile-only. If you don’t know the difference between mCommerce and eCommerce, then you should read this. Instead of going shopping, shopping goes with you. A mobile-first, mobile-only platform means that users are always online. Unlike the computer, you don’t really log-out of anything on a smartphone. This means that users of a mobile-only platform are always connected; this is what makes mobile social interaction so engaging. It’s always on. Visually-pleasing Users today EXPECT a visually-pleasing experience. Instagram shopping is a visually-pleasing experience. As opposed to traditional eCommerce photographs that showcase products functionally (think amazon.com, souq.com, gap.com etc), Instagram product photos are whimsical, exotic, glamourous (think magazine photo shoot). Instagram product photos (not all, but the good ones) are content themselves, not a means to an end. On the other hand, traditional eCommerce product photos are a means to get buyers to click “add to shopping cart”. Instagram shopping is true “online window shopping”, because browsing Instagram product photos is enjoyable in and of itself.
 
 

Insta-Sales: Using Instagram for Personal Shopping
Vidéo by ABC News

 
 

 
Entrepreneurs and major fashion brands are turning to the photo-sharing social tool to promote items for sale.
 
 

The Melltoo app experience…

 

 
Melltoo is a social network for buyers and sellers that revolutionizes the way classifieds has been done. Forget directory listings like Craigslist or Dubizzle and experience classifieds socially. Buy and sell in a community of trust, where you can see a buyer’s profile, listings, and reviews. Keep your information private and communicate with buyers and sellers via built-in chat. Search for items by keyword and #hashtag or browse by category. Declutter your old things and make some cash on the go. Melltoo is mobile classifieds done right. Available for iPhones and Androids

The Instagram Shopping Experience Explained

What in the world is the Instagram shopping experience?

Have you heard of Instagram shopping? If you were born before 1985, chances are you’ve probably never heard of it. Instagram shopping is a phenomenon that’s taking the world of under 30s by storm. And this is particularly so in the developing world, a huge hit in the UAE, Saudi Arabia and the Gulf states. But isn’t Instagram a photo-sharing app? (Yes.) Did they pivot to become an m-commerce app? (No.) Instagram is a social network based on photo-sharing. They don’t offer an m-commerce platform. So what exactly is Instagram shopping?

The Explanation

Instagram shopping experience is the fine art of ‘discovering’ beautiful and ‘exclusive’ items for sale by other users of Instagram. It is based on the #hashtag system, which originated on Twitter, but now is ce-commerce_report_bangkok_startup_04ommonplace across social networks. Shoppers begin by searching certain hashtags, such as #dubaifashion. The infamous Instagram wall displays all publicly shared photos tagged with this hashtag. The majority of these are personal photos by individuals; but mixed in are photos that showcase a certain brand (Instagram marketing) and photos of items that people have posted for sale (Instagram shopping). Interested users can take a closer look at these product photos, ‘like’ the photos and ‘comment’ on the photos. If users wish to purchase, the next step is to contact the seller who posted the photo, typically through Whatsapp (Whatsapp numbers are posted on seller profile pages). Finally, goods and money are exchanged either in person or through courier service. That’s it in a nutshell. So what’s the big deal? What does Instagram shopping offer that traditional e-commerce doesn’t?

Answer: The Web 3.0 Experience

Mobile-first, mobile-only

First off, Instagram shopping is mobile-first and mobile-only. If you don’t know the difference between m-commerce and eCommerce, then you should read this. Instead of going shopping, shopping goes with you. A mobile-first, mobile-only platform means that users are always online. Unlike the computer, you don’t really log-out of anything on a smartphone. This means that users of a mobile-only platform are always connected. This is what makes mobile social interaction so engaging. It’s always on. Visually-pleasing Users today EXPECT a visually-pleasing experience. Instagram shopping is a visually-pleasing experience. As opposed to traditional e-commerce photographs that showcase products functionally (think amazon.com, souq.com, gap.com etc), Instagram product photos are whimsical, exotic, glamourous (think magazine photo shoot). Instagram product photos (not all, but the good ones) are content themselves, not a means to an end. On the other hand, traditional e-commerce product photos are a means to get buyers to click “add to shopping cart”. Instagram shopping is true “online window shopping”, because browsing Instagram product photos is enjoyable in and of itself.

The process of discovery

Instagram shoppers don’t typically go to any one “Instagram store” when shopping. The shopplist-item-for-saleing is an incidental occurrence of browsing photos grouped by a certain hashtag. For instance, I just searched for #Cairo and a wall of photos was displayed. The one that caught my eye was a picture of rows of yummy-looking cupcakes. I tapped on the photo and discovered that it was put up by “The #1 gourmet bakery in Egypt”. They have a whole wall of photos of colorful and delectable pastries that can be made to order. This process of discovery is what keeps Instagram shoppers coming back. Firstly, you never know what you are going to find, so there’s the thrill of the hunt. And secondly, there is a sense of exclusivity because the products aren’t always easy to find.

Social interaction

Instagram is after all a social network built on photo-sharing, so social interaction is a key component of the Instagram shopping experience. Here the ‘like’ and ‘comment’ features are what engages users. Buyers can see how many other users liked a particular item which triggers a “keeping up with the Jones” complex. They can also see what others are saying about the item and engage in the public conversation as well. When new comments are made, they get a push notification on their phone which keeps them coming back to the item. They can also share the item to other social networks and hopefully get their friends to engage as well.

The Problems with Instagram Shopping

So now you know what makes the Instagram shopping experience different from traditional e-commerce. And you might well be toying with the idea of becoming an Instagram seller. However, while Instagram is a great tool for socializing and marketing a brand, it really isn’t built for m-commerce and actual selling.

Problem 1: Keeping track of product listings/catalog, and finding specific items

Each user’s Instagram wall is just a bunch of photos listed in backward chronological order, with the latest photos posted first. Photos have captions that are searchable only by hashtags. As a seller, you can’t maintain a proper catalog because you can’t name items and there really isn’t a consistent place to put a price. As a buyer who isn’t in “discovery mode”, if you are looking for a specific item, it’s like looking for a needle in a haystack.

Problem 2: Keeping track of buyers and sellers

Buyers can search for sellers by username (if they know it) and retrieve seller info if they’ve “followed” a particular seller. Sellers can do the same with buyers. However, the complexity arises when users begin to follow a large number (hundreds or even thousands) of other users. At this point, it’s nearly impossible to figure out which seller was selling that particular item you wanted to buy without having to go through each user profile one by one. The same problem exists on the seller’s side: how to track down the interested/repeat buyer to offer a discount?

Problem 3: Communications and Logisitics

Instagram does not offer any private communication tools beside the direct photo-sharing feature. So sellers encourage buyers to contact them on mobile messaging apps like whatsapp. A typical conversation goes like this…

Buyer: “Hi, I saw your item on Instagram.”

Seller: “Which one?”

Buyer: “The shoes.”

Seller: “Which shoes?”

Buyer: “The sandals with the gold trim.”

Seller: “You mean the flats or the heels?”

You get the idea. More time is spent going back and forth trying to figure out which item is at stake than time spent on buying and selling. Can you only imagine if the buyer wanted to purchase several items at the same time?

The Future of m-commerce: Melltoo

mStore_StepbyStep
Press on the picture to learn more!

The Instagram shopping experience provides the blueprint for the m-commerce experience of the future. It is unlikely that the under 30s of today will continue to be satisfied with the current shopping experience offered by e-retailers. And yet Instagram is not optimized as a shopping platform. Melltoo was built to fill this gap. Melltoo is a mobile app that offers the Instagram-shopping experience with whatsapp built-in. Melltoo has reproduced the Instagram shopping experience by being mobile-first/only, visually-pleasing and by enhancing the process of discovery and social interaction. Melltoo also goes a step further to address the problems with Instagram shopping by providing a beautiful and intuitive interface to keep track of product listings, find specific items quickly and easily, and keep track of buyers and sellers. Melltoo also has a built-in private chat for ultimate social engagement, in-app payment AND delivery. Say goodbye to e-commerce 2.0. Welcome to m-commerce 3.0.