Resell For Environmental Impact, What It looks Like in Real Life

The last month has not been easy. A series of hurricanes devastated many cities in the Caribbean as well as mainland America. Flooding in India, Nepal and Bangladesh killed nearly 1,200 people and shut down thousands of schools. Wildfires raged through deforested lands, destroying homes and people’s livelihoods on their way.

Scientists and nearly everyone in the business community recognize these events as partially caused by climate change and the impact of overproduction on our planet.

We, Melltoo, recognize that mass production drives people to consume more and burn up more gases to produce enough energy for our needs. All of this mass consumption is a primary cause of unseasonal weather, deforestation, droughts and flooding. After all, if we’re burning fuel, fracking, cutting and over-cultivating, new strange events will happen.

We launched Impacter because of our belief that selling second hand can play a powerful part in helping reduce overconsumption. We want to add a third “R” to the 3Rs, reduce, reuse, recycle and RESELL. We want to stand for responsible consumerism. We want to stand for responsible business.

Since day one, our goal has always been to give our users the best classifieds experience ever. We facilitate their buying, selling, shipping and payment all in one app. The Impacter initiative is our effort to approach a 7-star customer experience, where every member of the Melltoo community is not only a responsible consumer but ultimately an Impacter.

Impacter was launched on Android and iOS apps in October 2017. Impacter helps our community #Resell4aCause. Instead of hoarding stuff in your closet that you don’t use, simply list them for sale on Melltoo, turn them into cash that goes to support a cause you select. Impacter means that selling used items can be a force for good not only by reducing waste but also by giving back to social causes.

The idea has been cooking slowly through several iterations since last Spring and it truly reflects the ideals and values that Melltoo holds dearly. They are the same values of trust and no-waste (we’re the no-meetup classifieds after all!) that have guided our business since the beginning.

Morrad Irsane, CEO and Chief Value Officer for our brand and company: “We launched impacter to make a positive impact on society with the help of our community of buyers and sellers. The power to enact real positive change in society is up to us the people. If everyone makes the small step of reselling for a cause, the world will become a better place.”

For our users, it’s quite simple. User “Maryam” sells for a cause because it just makes sense.